In 2026, Michael Logue broke the Guinness World Record for ‘fastest crossing of the United Arab Emirates on foot (male)’ and set a new FKT by running across all 7 Emirates of the UAE in 5 days 8 hours 11 minutes. Michael started from the Gulf of Oman coastline in Fujairah and finished at the border with Saudi Arabia in Al Ghuwaifat, averaging more than 100km a day to complete the 600km route. He undertook the challenge to push his mental and physical limits and to prove to himself and others that we're all capable of much more than we think.

This was a fairly simple event to organise from a logistical perspective, the 7 Emirates being an already established route. However, operating the challenge itself was a whole different matter. Michael covered 120km on the first day, running under the afternoon sun during a heatwave in the UAE. After suffering mild heatstroke, we adjusted the plan to a split-day schedule (run from 4am-midday, rest, run from 4pm to midnight, rest), which allowed Michael to cover more distance out of the sun but placed a much higher demand on the crew, who were ultimately only sleeping for 2-3 hours a day. As the old military adage goes, “no plan survives contact with the enemy”.

In 2025, Spencer Matthews broke the Guinness World Record for ‘fastest time to complete a 140.6-mile triathlon distance on seven continents (male)’ by completing a 140.6-mile triathlon (the same distance as an Ironman) in London (Europe), Arizona (North America), Cape Town (Africa), Perth (Oceania), Dubai (Asia), Rio de Janeiro (South America), and Antarctica in 21 days 9 hours 18 minutes. He also broke the Guinness World Record for ‘fastest 140.6-mile triathlon distance on Antarctica (male)’ by completing the final full-distance triathlon on Antarctica in 28 hours 51 minutes 11 seconds. Spencer undertook the challenge to raise money and awareness for James' Place, a charity that works to save the lives of men in suicidal crisis. He raised over £260,000.

This was without doubt the most complex event I've organised to date. Production was also confirmed very last minute, meaning I only had 5 weeks to get everything in order. With dozens of stakeholders, all in different time zones, all with unique permit / customs / logistics requirements, the planning stage was an endurance challenge of its own. Operating the challenge itself, with limited rest between destinations, and topping it off with the most extreme continent of them all, pushed the entire team to their physical and mental limits. This was one of the few events where just getting everyone home safely was fulfilling enough – to achieve both our goals was a welcome bonus. The adventure of a lifetime.

In 2025, Elsey Davis set a new Circuit of Cornwall FKT by completing a full loop of the county in 6 days 8 hours and 12 minutes. The Circuit of Cornwall is a 620km route which connects the Cornish section of the South West Coast Path (from Plymouth in the south to Marsland Mouth in the north), with the newly established Tamara Coast to Coast Way. Elsey undertook the challenge to raise money for Alzheimer's Research UK after her Mum was diagnosed with young onset Alzheimer’s disease in 2023. She raised over £27,000.

I've spent many hours of my life chasing people around on multi-day adventures, but I've never seen anyone operate quite like Elsey. Completing long and arduous days consecutively, over remote and challenging terrain, in testing weather conditions, all whilst trying to adhere to a logistical plan contingent on external factors is never simple, but Elsey's attitude (a quiet resolve, never moaning, always making good decisions, and seemingly impervious to bad weather) made my job about as easy and enjoyable as it gets. Watching Elsey crest the final hill at Land's End hand-in-hand with her Mum was an emotional finale to a hugely inspiring week. Watch the full feature length documentary on YouTube.

In 2025, Josh Patterson broke the Guinness World Record for ‘highest altitude reached by marathon distance run (male)’ by completing a full marathon (42.2km) at extreme altitude in the Bolivian Andes. Josh started his marathon near the village of Quetena Chico (at 4,150m altitude) and finished at the summit of the “zombie” volcano Cerro Uturuncu (at 6,008m altitude). Josh undertook the challenge to raise money for Baby Loss Club, in memory of his godson Archie Oliver. He raised over £27,000.

This was an epic expedition from start to finish. Coaching Josh through the process of training for a marathon at extreme altitude (which involved accumulating hundreds of hours of altitude exposure: sleeping in an altitude tent, intermittent hypoxic exposure in an altitude mask, and plenty of treadmill sessions in an altitude chamber), whilst planning the logistics of a world record attempt in an extremely remote location was a stimulating challenge. The plan on the day came together with military precision thanks to great teamwork, and a little bit of luck. I'll never forget crawling up that final climb above 5,800m altitude alongside Josh!

In 2025, Meg Pragnell broke the Guinness World Record for ‘most consecutive days to complete a 70.3-mile triathlon distance (female)’ by completing a 70.3-mile triathlon (the same distance as a half Ironman) in each of the 15 UK National Parks in 15 consecutive days. Meg undertook the challenge to raise money for Sarcoma UK, which funds vital research, offers support for anyone affected by Sarcoma, and campaigns for better treatment. She raised over £9,000.

Travelling across the entire UK, driving over 2,500 miles, and getting a front-row seat to watch as Meg discovered new physical and emotional limits was a real privilege. To think Meg donated a kidney to her Mum less than a year before taking this challenge on is quite simply mind-blowing. Huge respect!!

In 2025, Sam Thompson transported the Soccer Aid for UNICEF match ball from Stamford Bridge in London to Old Trafford in Manchester, by running and cycling more than 260 miles over 5 days. Sam undertook the challenge to support Soccer Aid for UNICEF’s mission to help children worldwide grow up safe, healthy, and able to play. He raised over £2 million.

The Match Ball Mission was expertly organised by Threshold Sports. I had the task of coaching Sam (who had never run more than 10km before we started training together!), and running/cycling with him during the event. Being there for Sam as he pushed through physical boundaries and discovered mental strength he didn't know he had, and being part of such a hugely inspiring fundraising effort was a truly unforgettable experience that I'll remember forever. Watch the full feature length documentary on ITVX.

In 2024, Spencer Matthews broke the Guinness World Record for ‘most marathon distances completed on sand in one month (male)’ by running 30 marathons in 30 days through the Wadi Rum desert in Jordan. Spencer undertook the challenge to push his physical limits and to raise funds for Global's Make Some Noise, which supports grassroots projects and works with small charities across the UK. He raised over £511,000.

Coaching Spencer (which included conducting heat acclimation protocols in a climate-controlled laboratory in London), organising the event logistics alongside a team of local Bedouin guides (which included planning a 1,266km route through a remote desert environment), and then operating the event safely (which included enacting mitigation procedures, such as swallowing e-pills that transmit core body temperature, conducting regular urine osmolality analysis, and performing ice bath cooling interventions – see here for more information on the data we collected) was a complex, months-long project that required an above-and-beyond level of commitment and attention to detail from everyone involved. Read more.

In 2024, Imo Boddy broke the Guinness World Record for ‘fastest time to complete the UK National Three Peaks Challenge on foot (female)’ and set a new FKT by summiting and running between Ben Nevis (Scotland), Scafell Pike (England), and Snowdon (Wales), in 6 days 5 hours and 43 minutes. Imo took the original sea-level to sea-level route established by Arthur Eddleston and Ann Sayer in 1978 and 1979, and broke Ann's long-standing women's record by more than 18 hours. The total distance covered was approximately 682km, meaning Imo had to run over 100km a day (including summiting one of the Three Peaks every third day) for a week.

Coaching Imo, organising the logistics, and then operating the event itself (managing an exhausted 7-person support crew all working off an average of 3 hours sleep per night – a real test of leadership!) was a true honour. I'm privileged to spend much of my life watching and helping (if I can) people dig deep to achieve incredible feats of endurance. Yet I can confidently say that I've never seen anyone reach their physical limits and then push beyond as frequently as Imo had to during this challenge. Watch the full feature length documentary on YouTube.

For Doddie Aid 2024, ex-Scotland rugby captain Rob Wainwright set teams a challenge: to cycle from Murrayfield Stadium (Edinburgh) to Stadio Olimpico (Rome) in time for Scotland's crucial match against Italy in the Six Nations on Saturday 9th March, all while raising as much money as possible for the My Name'5 Doddie Foundation, which funds research into motor neurone disease.

More than 20 teams rose to the challenge and I served as Crew Leader for Needing A Northerly. The four-man cycling team from North Berwick rode 1,650 miles as a non-stop relay over four and a half days, reaching Piazza Navona on Friday afternoon. The Needing A Northerly team raised over £24,423; the My Name'5 Doddie Foundation raised over £591,000; the All Roads Lead to Rome cycle as a whole raised over £700,000; and Doddie Aid 2024 raised £1.4m.

In 2023, The Running Channel set themselves a festive challenge: to run from their central London office to presenter Rick's home on the Wirral, a distance of more than 360km, in time for Christmas. Backed by Mizuno and Sportsshoes.com, The Running Channel ran non-stop over three consecutive days as a relay team, all in support of the Motor Neurone Disease Association (MNDA). They raised over £4,000.

The Running Channel are always great fun to work with and this event was no different! Non-stop relays are hard work, but the delirious banter and chaos that inevitably ensues after a few nights of sleep deprivation is (usually!) worth it. Watch the full documentary on YouTube.

In 2023, The Running Channel set themselves a challenge: to see how fast they could run the entire 137km length of the Hadrian's Wall Path as a relay team. Whilst running across the width of the UK together, the five women discussed some of the unique challenges that female runners face and tested the safety features of Garmin® watches and handheld GPS devices.

With lots of moving parts and a constantly ticking clock, speed-record relay events are a logistician's dream – and this one was no diferent! A pleasure to help organise and operate. Watch the full documentary on YouTube.

In 2023, Leon Bustin ran 1,347km from John O'Groats to Land's End (JOGLE) in 13 days 15 hours 5 minutes, averaging 95km a day, winning the inaugural UK End to End World Championships, and setting a new FKT for the John O'Groats to Land's End route direction. Leon undertook the challenge to inspire others and to raise funds for REORG Charity, which supports military, veterans and blue light workers. He raised over £13,000.

On the sixth day of the challenge, Leon messaged the crew in our group chat: “I think I'm out”. Getting Leon back on schedule was demanding work, requiring multiple back-to-back 20+ hour days. His transformation from thinking he was finished to reaching that signpost in Land's End more than a week later is one of the most inspirational feats of endurance I've ever witnessed. Purchase the full feature length documentary on Gumroad.

In 2023, Josh Patterson became the first person to run a marathon in all 76 UK cities. He also broke the Guinness World Record for ‘most cities to run a marathon distance in on consecutive days’. Josh undertook the challenge to inspire people struggling with mental health issues and to raise money for Samaritans. He raised over £382,000.

Organising a marathon in a different city every day for several months was a constant cycle of new problems that needed solving. In logistics, there’s a fine line between getting it right and getting it wrong – often the former gets overlooked and the latter is all too eagerly emphasised. Keeping this operation running smoothly for 76 days is one of my proudest achievements to date. Read more.

In 2022, Meg Pragnell became the first person to climb the UK Three Peaks (Ben Nevis, Scafell Pike, Snowdon), swim the three largest lakes in each UK country (Loch Lomond, Lake Windermere, Bala Lake), and cycle between them – all in one go! Meg undertook the challenge in memory of her grandparents and to support the charities that helped them. She raised over £6,500.

This was an epic 11 day adventure, lots of fun to organise and operate. My personal highlight was supporting Meg in a kayak as she swam a chilly Lake Windermere. Watching on as she reached the very edge of her physical limits and then broke through to the other side was a tough but powerful experience. What a legend!!

In 2022, Run Wild organised the third edition of The Great Norse Run, a 209 mile north-to-south traverse across the full length of Iceland. Running as a team through “The Land of Fire and Ice” over 10 days, 14 people who were previously strangers covered back-to-back marathons and ultramarathons whilst living out in the wilderness and battling the notoriously changeable Icelandic weather (the temperatures swung from +20°C to -5°C in a single day).

I joined the organisers on this epic expedition to assist with last-minute logistics and to help keep the event running smoothly throughout. It was an unforgettable adventure and a great privilege to watch strangers unite, overcome tremendous hardship together, and forge friendships for life. Read more.

In 2022, Imo Boddy became the youngest woman to run the length of the UK, covering the 1,317km from John O’Groats to Land’s End (JOGLE) in 21 days 7 hours 58 minutes, averaging 60km a day. Imo undertook the challenge to demonstrate what young people can achieve with grit and determination, and to raise funds for Young Minds. She raised over £38,000.

Enduring in the face of an insurmountable urge to stop is what ultra running is all about. Simple though it may sound, it’s extremely difficult to pull off – even for just a few hours. Witnessing Imo confront and overcome that feeling 22 days in a row was both an honour and a privilege. 12/10 mental strength!! Read more.

In 2022, Visit Inverness Loch Ness hosted the first ever Loch Ness Challenge, a three-day festival of running and cycling events in the Scottish Highlands. The challenge, supported by SSE Renewables, linked the Great Glen Way on the north side of Loch Ness with the South Loch Ness Trail, to offer a complete 360ﹾ circumnavigation of Scotland's most famous loch. Competitors had the option of completing the route on foot (as a single-stage ultramarathon OR a three-stage marathon), or by bike as a single-stage off-road cycling challenge.

With much of the event organised by the time I was drafted in as Race Director, I simply helped put the finishing touches to the weekend's action plan, organised the 50+ person support team, and oversaw the safe operation of the event itself. The Loch Ness Challenge was a huge success with more than 500 participants taking part over the the three-day festival. Watch a summary of the event on YouTube.

In 2021, Josh Patterson became the first person to run a marathon in all four UK countries in under 24 hours. Josh undertook the challenge to redefine how mental health is perceived in society and to raise money for Samaritans. He raised over £27,000.

Time-based records are always intense. Everything needs to be optimised and streamlined, every second counts. Standing alone in a deserted airfield in Carlisle, watching the helicopter disappear into the rising sun towards Wales and the final marathon, I didn’t think Josh would finish in time. Fortunately, he proved me wrong! Watch the full feature length documentary on Vimeo.